With a successful sporting career, that saw him represent powerhouse New Zealand Super 15 team, Waikato Chiefs in rugby and play first grade cricket, as well as a six-year stint as a professional dancer, Martin Purcell then embarked upon a professional career in marketing that has spanned 25 years.
A recognised industry leader in providing high-level marketing strategies and delivering world-class brand and media solutions, Martin is committed to the highest ethical practices in his industry having been the Vice President of the Australian Marketing Institute and served on its council for 7 years.
In 2003 he founded the Perth-based Elixir Marketing Group, successfully engineering it to become one of Australia’s leading brand consultancies. In 2010, he sold the business to establish the 8 Strategic Group of Companies with offices in Australia, Malaysia and Singapore, in addition to establishing One Brand Communications.
Martin has coordinated marketing and communications projects for the likes of Rio Tinto, RAC Insurance, Minara Resources, Western Australian College of Teachers, Mineral Resources Limited, Vale, FMG, Galwey Pearls, GRD Minproc, Kaefer, Australian Marketing Institute, Worldwide Print, Bluescope Steel, Speedfit, Grounded and many, many more.