Connecting Innovation & Industry

Connecting Innovation & Industry Connecting Innovation & Industry Connecting Innovation & Industry


Connecting Innovation & Industry

Connecting Innovation & Industry Connecting Innovation & Industry Connecting Innovation & Industry
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  • Home
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  • Office Location
  • Upcoming Events
  • PropTech Hub WA Awards
  • Mandurah Tech Fest
  • Your Property Day WA
  • PropTech Champions of WA
  • PropTech Radio Show Perth
  • Women In PropTech Perth
  • Policies & Publications
  • Innovation Committee WA
  • PropTech TV Perth
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  • SE-Asia Program
  • Work Experience Program

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About The Innovator Journey

Build Faster. Scale Smarter. Join the Innovation Engine.

 Every successful innovation follows a journey — from first spark to commercial success. At PropTech Hub WA, we don’t just map that path: we guide you through it, with the support of industry partners and investment opportunities every step of the way. 

We Have Your Back.

  

We recommend being part of at least one strong, values-aligned community. Over time, you become shaped by the people you surround yourself with. At PropTech Hub WA, our broader ecosystem includes more than 1,100 members, representing a combined market capitalisation in excess of $630 billion. It is a powerful environment to be part of, and the outcomes speak for themselves.


To date, we have shared more than 350 investment-focused communications supporting early-stage and scale-up innovators, creating meaningful opportunities for investors to deploy capital with growth potential. Alongside this, we have delivered over 120 curated events since establishment, all designed around one core principle: putting the right people in the room.

The Annual Giants Event Is Something To Look Forward To

 

At PropTech Hub WA, the connection between innovators, industry and investors happens all year round. Through our programs, events and initiatives, relationships are built, ideas are tested and opportunities are created continuously — not just at a single point in time.


Each year, we then bring that momentum together with The Giants — our flagship, Shark Tank–style showcase where the spotlight is firmly on innovation.


Innovator Journey

 

At PropTech Hub WA, our mission is to help start-ups and scale-ups attract $1 billion in investment. To date, we have successfully facilitated more than $140 million, demonstrating strong momentum toward this ambition.


We believe the path to capital becomes significantly clearer when approached with focus, structure and intent. We support innovators who bring substance — proven solutions, agility and a commitment to building value for industry and community.


The Innovator Journey is a structured 10-step pathway, designed to support founders from initial concept through to scale and exit.

PropTech Hub WA is here to guide you at every stage of that journey.

Innovator, Industry & Investor Funnel

 

PropTech Hub WA operates two aligned pathways: the Innovator Funnel and the Industry & Investor Funnel. Together, they are designed to create structured progression, informed decision-making and clear pathways to commercial outcomes.


Innovators are introduced into the Industry & Investor Funnel at Stage 4 of their Innovator Journey, once they have demonstrated readiness, traction and commercial viability.


For industry partners and investors, the first year of participation includes a commitment of up to 4% of net wealth, capital or revenue to be deployed into innovation opportunities. Investment may occur across pre-seed, seed, Series A, Series B or Series C stages, depending on alignment and risk appetite.


Once an investment commitment is made, industry and investors become actively embedded within the innovator’s journey, supporting progression through the final stages of growth. Participation continues through to Stage 9 or Stage 10, where exit options become available and capital can be recycled into new innovation opportunities if desired.


PropTech Hub WA provides guidance, structure and support across both funnels, ensuring clarity, alignment and momentum throughout the journey.

Innovator Journey In More detail

Stage 1 - Idea & Documented Plans

Stage 3 - Produce/Service Creation

Stage 1 - Idea & Documented Plans


You've thought of the idea, normally by experiencing pain of an existing process or experiencing a problem with an existing product. At this stage, utilise the lean canvas model, and start documenting plans.

Stage 2 - Founders/Start-Up Team

Stage 3 - Produce/Service Creation

Stage 1 - Idea & Documented Plans

Understand your skill set, and other people in your team. If you're missing skills to create the product or service, now is the time to recruit. Most commonly founders attract team members by giving away shares/equity in the business or paying contractors based on milestones. 

Stage 3 - Produce/Service Creation

Stage 3 - Produce/Service Creation

Stage 3 - Produce/Service Creation

It's now time to create an (MVPS) minimal viable product/service. Understand your target market and ask potential customers if they feel the same way about the problem you have experienced, and how much they would pay for your new product/service. Keep doing this and don't stop doing this in the future. 

Stage 4 - Market Growth

Stage 5 - Sales Capital Re-Invested or External Capital Invested

Stage 3 - Produce/Service Creation

It's now time to sell your MVPS to your target market. Record monthly sales and focus on growing sales month after month. While making your MVPS a better product or service. This should increase demand and assist increasing monthly sales. 

Stage 5 - Sales Capital Re-Invested or External Capital Invested

Stage 5 - Sales Capital Re-Invested or External Capital Invested

Stage 5 - Sales Capital Re-Invested or External Capital Invested

This is where you choose to put a portion of the sales back into investing in the product/service, as well as recruiting staff and putting in place systems & processes. 


Or/As Well


External capital invested is where you've reached a position in the business that you don't have the capital needed to grow your business as much and as fast as you want. 


Then seeking external capital from investors is an option to explore.


Below are the rounds of investment you may choose to pursue: Investment/Valuation


Pre-Seed - $200,000/$2 million valuation

Seed - $500,000/$10 million valuation

Series A - $3m/$25 million valuation

Series B - $10m/$50 million valuation

Series C - $25m/$100 million valuation


Stage 6 - Talent Acquisition & Business Systems

Stage 5 - Sales Capital Re-Invested or External Capital Invested

Stage 5 - Sales Capital Re-Invested or External Capital Invested

It's now time to recruit the best of the best, as staff and as contractors/consultants. 


Implement, test and adapt business strategy, sales & marketing strategy, financial controls, assigned investment, executive dashboard & hierarchy procedures.

Stage 7 - New Market Expansion

Stage 9 - $20 Million Revenue Target

Stage 7 - New Market Expansion

Deliberate implementation into what has been researched as the best new market to enter. This could be assessed uniquely to suit your business capability. Enter slowly, and once measures indicate a strong demand, increase expansion activity rapidly to gain market share. 

Stage 8 - Scale To New Markets

Stage 9 - $20 Million Revenue Target

Stage 7 - New Market Expansion

Follow the same strategy as Step 7, however this time you may feel comfortable with your knowledge, and experience to scale to multiple new markets at the same time. 

Stage 9 - $20 Million Revenue Target

Stage 9 - $20 Million Revenue Target

Stage 9 - $20 Million Revenue Target

You've reached the goal of $20 million in annual revenue. Which is on average $1.7 million monthly revenue. 


It's now time to think about if you want to continue in the business, or would prefer to sell and pursue other options.

Stage 10 - Decision To Keep Or Sell

Stage 10 - Decision To Keep Or Sell

Stage 9 - $20 Million Revenue Target

At this stage, it may feel important to stay within the business, or because you enjoy it. You may also be thinking about future generations, and handing the business over to your next of kin or chosen suiter. 


Alternatively, you've decided to sell. You've reached a position in the business that you don't have the desire to continue, or you're more attracted to spending your time on other ventures. At this stage, you will want to sell or reduce the amount of shares you own and commitment you need to make. 


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Innovator Journey At PropTech Hub WA (pdf)Download

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